Greaves & Co Creative Services
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Virgin Atlantic & Delta - The Joint Venture

Design for the branding of a pop-up pub in London to celebrate the coming together of iconic airlines Virgin Atlantic and Delta.

With a contemporary take on traditional illustration, the brand was designed to combine distinctive, approachable and welcoming iconography, with clean lines and sharp custom typography for a professional, modern and relevant twist. The use of the swallows, particularly when used in a ying-yang composition are designed to communicate flight, partnership and adventure whilst also forming a memorable, credible and authentic feeling public house brand in its own right.

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